Follow all of our articles at Medium
WHAT IT TAKES TO CREATE A MAGAZINE
Humans are tactile creatures, and when it comes to marketing it is vital to keep this fact in mind. When you hold something in your hands, it resonates with you. The look, the feel, the weight, the finish. Each of these factors represents what you are marketing; no matter how small the details may seem at first glance.
Now, with this in mind, think in the context of publishing; A complicated process that needs to be planned from start to finish, with all of the different cogs of the production machine oiled and functioning in unison. How do you effectively take a publication from concept to the printing press while keeping in mind…
VIDEO CAN TRANSFORM YOUR BUSINESS
What is the best way you, as a business owner, can fully convey what you do without showing someone face-to-face? If a picture says a thousand words, a video says a million words in a matter of seconds. As a small business, creating videos can act as a tool in the buyer’s decision making process, from start to finish. Regardless of your industry, communicating via video is powerful. Not only is video impactful, it can be extremely useful. Different video types are suited for different purposes.
Instructional Videos: Have you ever tried to assemble a new piece of furniture, only to be discouraged by the confusing instruction manual? IKEA created…